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Short message service (SMS) Messaging business
| Added: 21-11-2007 Author: Vijay Shukla Category: Cell Phone SMS |
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Short message service, usually called SMS, is accepted wireless service globally for business messaging (mobile value added services) that allow you to send alphanumeric messages between mobile subscribers and external systems such as e-mail, paging, and voice-mail system.
The text consists of letters or numbers or a combination of alphanumeric. SMS was created as part of the GSM Phase 1 standard. Each short text messages to 160 characters is length when Latin Alphabets used and 70 characters in length when non-Latin Alphabets such as Arabic and Chinese are used.
SMS comprises two basic point-to-point service:
- Mobile-Terminated short message (MT)
- Hand-formed short message (MO)
Mobile-Terminated SMS (MT SMS)
SMS (MT) is transported from the SMSC and the SMSC can forward a cell phone and other mobile subscribers via MO-SM or other sources such as voice-mail systems, paging networks, or service
MT SMS Services to allow the spread of various usage such as:
- Information Services (loyalty card members, delivery confirmation, etc.)
- Real-time communication and signs (banking, finance and stock alerts, travel, sports results)
- Direct Marketing offers (promotions, new product announcements, events and shows, m-coupons)
- Ring Tones, Movie downloads
- Quiz, live games
Mobile-initiated SMS (SMS MO)
SMS MO are transported from the MO-SMSC capacity for mobile phones and may be destined to other mobile subscribers or for subscribers on fixed networks such as paging networks or Internet Protocol (IP) networks (including Internet and personal e-mail networks).
MO SMS service is usually used in the deployment of applications to receive information from the user's mobile phone short messages outside entity, which is usually the computer is connected to the network. Request if the information is done by sending SMS from their phone numbers and service-related content providers.
Typical examples MO SMS service dedicated applications, voice or quiz applications. A customer can register his request for information such as Text Products ABC to +44 7979458584 to know the details of the goods or status goods Yes to confirm the number who attended the event.
Why do companies need a mobile data SMS-based services?
SMS-based mobile data services is important for any company or individual in the business division. If there is a new communications / IT applications or services to the investment costs of action must be balanced with adequate economic return. Some research company said two of the three years after the telephone service company, the implementation of the data must see the positive return on their investment.
However, there are serious reasons to get a few companies see the potential for SMS based mobile data services. For many companies, such as plans to establish initial wireless client services, production, reduce costs, or simply to remain competitive is important functions.
A good example is the financial sector where he played a wireless service has a role in maintaining a competitive position in the consumer market. Many leading banks, stock brokers and mutual funds had begun as a customer get services that you have set, they are rules-based business or a warning notice. Message or warning is a result of SMS enabling of business processes. Service if necessary eliminated usually get more than the voice connection, thus reducing the cost of direct communication direct costs (when people make voice calls) and the complexity involved in business processes.
Lately, creative and cost effective business model for SMS-based telephone services have the data that comes from companies that they must have a wireless communication infrastructure for the service required. Instead, all profits and success they are gely pay-as-you-go model. This will reduce the total cost of ownership of the new plan.
There are a few Mobile Value Service Provider (MVASP) which ilijitokeza in several years that provide high-quality service than the operator, which is a trend in the wireless messaging business markets as the optimal size of a small perspective of the operator. Expertise required in providing high quality end to end service requires expertise in all sectors of telecommunications and IT vertical offering services that make it unique. Many international companies have benefit as wireless SMS-based programs to reduce costs and increase efficiency in work.
Deliberate and decide, as a SMS-based mobile data services will provide tangible economic benefits from their business, there are a number of questions companies should ask themselves can. Strategic type is the first step to determine the value of SMS-based mobile data services and is required to avoid a plan that provides power without a pretty neat start again. When evaluating your needs for mobile data services, the question to ask is:
- That all business processes, which as one of the concerns will know accurate information about the move, he might want to take action?
- Is a large percentage of work organization or labor away from the fixed place of business?
- My business is ready for such a plan?
- Would you like to plan to reduce the total power cost of communication?
- Users can easily find local information systems that are relevant from the inside?
- What my competitors are doing about wireless applications?
- Can use the SMS-based mobile data services to improve service to my clients?
Mobile data services aimed at improving operational efficiency and reduce costs. While wireless computing is the return plan, we must look at cost savings from increased efficiency, productivity, customer satisfaction, and other metrics. This is much more complex than the discount revenue, since many of the metrics that surround most of the benefits and Clement, but this estimate provides a more accurate measure of success.
Many phone companies offer data services such as ValueFirst Messaging Pvt. Www.vfirst.com Ltd is a leading service company in the corporate messaging SMS in India to provide GSM / CDMA / GPRS also provides SMS sending software / applications services and products.
There are several metrics that will assist in determining program return signal. Take carefully to ensure that the metrics used in direct contact with the types of solutions. For example, during SMSbased deployment of mobile data services to check the amount of maintenance used during sales calls. If invoices are integrated into the system to see changes in the invoicing cycle, you see that reduced. Other metrics that can help measure the success of the wireless implementation are:
- Increase sales per employee
- Decrease in maintenance time per call
- Increasing the level of service to customers
- Reduce turnaround time
- Reduce communications costs
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